”From the audit numbers, the annual cost for us is about 5% of what it would have otherwise cost us to achieve global brand exposure. ...
It is a justifiable expenditure.”

(CEO of Petronas on Formula 1 sponsorship
StarBizWeek,  February 14th 2009)
 

 

 

 

 

HTC chose cycling over F1

"They were approached by Formula One, and other sports, but cycling, in terms of the technical aspect, the lifestyle and fitness aspects, appealed; the buyers of their phones are engaged in cycling."

(Bill Stapleton in Cyclingnews.com  July 3th. 2009)

 

“The Swiss marketing consultant T.E.A.M made the
calculation: to reach  thousand persons, Rabobank pays 1.4 € in cycling. This is peanuts compared to Crédit Suisse in Formula 1 (18.6 €) or ABN AMRO in soccer (35 €)”

(Prof. Dr. W. Lagae: Sportcommunicatie, tactiek & techniek,2008)

 

 

"Cycling sponsorship is cheap and with a good support it is very efficient" says Filip Demyttenaere. " It is astonishing that only a few multinational corporations are interested" 

(CMO, Omage Pharma in De Standaard April 28the 2005)