1. Why is cycling so efficient for marketing?
See the facts in the table.

 

2. How can we possible justify an investment in cycling in times of an economic crises.

 

Marketing through cycling is not just spending money. From the start, we make a business plan and calculate the return on investment.  In many cases marketing through cycling may economize your present budget.
 

3. How will my potential customers react on such an investment?

In times of economic crises, people react more emotional: looking for examples and heroes. So do your potential customers. Your company will give a clear signal of strength.
 

4. How will my employees react on such an investment?

They will respond positive. It will strengthen the relation with your company. Your team will be their team.

Absenteeism decreased with 20% at Deutsche Telecom when the company invested in cycling. “wir sind ein team”